On October 13, 2015, Group President Teng Hexian (called “President Teng”) took Zhao Lizhu, vice president in charge of investment in the group, Liu Xiaoyue, general manager of Big Data Co., Ltd., vice general manager Sun Kai, Zhang Wei, assistant to general manager, Meng Xianwu, general manager of Qingdao Kangcheng and Vice general manage Jiang Chunwen, to visit Shandong Xinfa Group Co., Ltd. (called “Xinfa Group”) with the warm reception from Zhang Xuexin, board chairman of Xinfa Group (called “President Zhang”) and Vice board chairman Tian Jinlong.

President Teng and his group visited and inspected Aluminum Oxide Plant and Power Plant affiliated to Xinfa Group, accompanied by President Zhang. Xinfa Group is a modern large corporate group highly integrating the power generation, heating, aluminum oxide, electrolytic aluminum, carbon, fluoride salt, caustic soda, PVC, calcium carbide, lime, vacuum salt, aluminum deep processing, high density boards, etc., with three self-owned railway stations, the most advanced automatic coal storage yard and Thermal generating set in the world. Currently, it takes a lead among the same peers in the national industry for the successful win-win optimal business model for thermoelectric balance and Aluminum power, which has been cited by relevant experts as one of the best production models in the national aluminum industry.

In the inspection process, President Teng asked President Zhang about the reason for the fast development of Xinfa Group in the past decade. President Zhang replied, as the group seized the good opportunity in the market and took advantage of the good policy for fast development. It took about 3-5 years before other company to build a power plant, but it took them only one year and a half to complete a power plant for power generation. In addition, Xinfa Group conducted the strict quality control over the product purchase and adopted the public bidding and tendering of the world-famous advanced equipment. Currently, Aluminum Oxide Plant and Power Plant affiliated to Xinfa Group exported the equipment from Germany, the US and Japan, all of which are the automated environmental protection and energy saving and emission reduction equipment, which is the secret to the development of Xinfa Group for the fast, low-profile and devoted success: fully-devoted management to lower cost. Management is the basis while energy-saving is the essential. Other enterprises will produce a ton of aluminum oxide at the cost of more than 10,000 yuan while it can only cost Xinfa Group more than 8,000 yuan. Other enterprises generate the kilowatt power at the cost of 0.11 yuan, which is a far cry. Just President Zhang put it, the reduced one cent would be the profit of one more cent! Xinfa Group seeks the integrity-oriented development which arises from the name of Xinfa Group.

President Teng remarked, many domestic peer enterprises suffer from great loss and find it rather difficult to keep going, some of which even go through the liquidation and closedown. However, Xinfa Group realized the pure profits more than 20 billion yuan this year. It goes without saying that we find it rather shocking to witness a private enterprise which has the largest output of aluminum oxide in the world. President Zhang of Xinfa Group has taken the enterprise as the home and the workshop as the home persistently as long as 10 years to conduct the real-time supervision of the production first line and guarantee the speed and quality in manufacturing the products.

President Teng said, the corporate features and management experience of Xinfa Group was worthy of our learning and drawing for reference. The devotion and professional spirit of President Zhang was more worthy of our study. He continued, the excellent business management is the greatest benefit to be obtained by the enterprise at the smallest cost to facilitate the enterprise to raise the productivity and work efficiency and stabilize the employees so that the enterprise can develop into a highly admired enterprise. So only when an enterprise complies with its own development features and usual practices can the professionally devoted talents continue to forge ahead for fast growth. Actually, Xinfa Group does take a leading role in this respect, setting us a good example to seek our own development.

Soon afterward, the host and visiting guests shares a free exchange at Xinfa Reception Room, conducing the deeper discussion of the road for corporate development and communicating with each other with great expectation for cooperation in the Metro, environment-friendly, big data fields by using the electrolytic aluminum and light alloy products. Both parties expected to have the pleasant cooperation in the near future!